M-business : the race to mobility /
Kalakota, Ravi.
M-business : the race to mobility / Ravi Kalakota, Marcia Robinson. - 1a. ed. - New York : McGraw-Hill, 2002. - xii, 302 p. : il. ; 24 cm.
Structural Migration: From E-Business to M-Business.-- Trends Shaping the Mobile Economy.-- the M-Business Landscape.-- Breakthrough Platform Strategies.-- Mobile Apliacation Infrastruture.-- Satisfying the Mobile Customer.-- Supply Chaim Focus.-- Operational Focus: the next Generation of Business-to-Employee Aplications.-- The Art of Mobile Strategy.--
0-07-138078-7
COMERCIO ELECTRÓNICO
NEGOCIOS
650.1 / K124 / 2002
M-business : the race to mobility / Ravi Kalakota, Marcia Robinson. - 1a. ed. - New York : McGraw-Hill, 2002. - xii, 302 p. : il. ; 24 cm.
Structural Migration: From E-Business to M-Business.-- Trends Shaping the Mobile Economy.-- the M-Business Landscape.-- Breakthrough Platform Strategies.-- Mobile Apliacation Infrastruture.-- Satisfying the Mobile Customer.-- Supply Chaim Focus.-- Operational Focus: the next Generation of Business-to-Employee Aplications.-- The Art of Mobile Strategy.--
0-07-138078-7
COMERCIO ELECTRÓNICO
NEGOCIOS
650.1 / K124 / 2002
