Rayport, Jeffrey F. <br/><br/>
e-Commerce / 
 eCommerce 
Jeffrey F. Rayport, Bernard J. Jaworski. 
 - 1a. ed. 
 - Boston :  McGraw-Hill/Irwin MarketspaceU,  2001. 
 - 420 p. :  il. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>1: Overview of E-commerce Framework. - -<br/> 2: Framing the Market Opportunity. - -<br/> 3: Business Models. - -<br/> 4: Customer Interface. - -<br/> 5: Market Communications and Branding. - -<br/> 6: Implementation. - -<br/> 7: Metrics. - -<br/> 8: Valuation. - -<br/> 9: Network Infrastructure. - -<br/> 10: Media Convergence. - - 
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<br/><br/><label>ISBN: </label>0-07-246521-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>NEGOCIOS<br/>COMERCIO ELECTRÓNICO<br/>ELECTRONIC COMMERCE<br/>BUSINESS--DATA PROCESSING<br/>NEGOCIOS--PROCESAMIENTO DE DATOS<br/>TECNOLOGÍA DE LA INFORMACIÓN<br/>INFORMATION TECHNOLOGY
<br/><br/><label>Dewey Class. No.: </label>380.1 / R218 / 2001