M-business : the race to mobility /
Ravi Kalakota, Marcia Robinson.
- 1a. ed.
- New York : McGraw-Hill, 2002.
- xii, 302 p. : il. ; 24 cm.
Structural Migration: From E-Business to M-Business.-- Trends Shaping the Mobile Economy.-- the M-Business Landscape.-- Breakthrough Platform Strategies.-- Mobile Apliacation Infrastruture.-- Satisfying the Mobile Customer.-- Supply Chaim Focus.-- Operational Focus: the next Generation of Business-to-Employee Aplications.-- The Art of Mobile Strategy.--