TY  - BOOK
AU  - Cateora, Philip R.
AU  - Graham, John L.
TI  - International marketing / 
SN  - 978-0-07-110594-1
U1  - 658.8 / C282 / 2007 
PY  - 2007///
CY  - Nueva York
PB  - McGraw-Hill
KW  - NEGOCIOS
KW  - Lemb
KW  - MERCADEO
KW  - COMERCIO EXTERIOR
KW  - LOGÍSTICA EN LOS NEGOCIOS
KW  - POLÍTICA DE PRECIOS
N1  - Part One : An Overview. Part, Two: The Cultural Environment of Global Markets, Part Three: Assessing Global Market Opportunities, Part Four: Developing Global Marketing Strategis, Part Five: Implementing Global Marketing Strategies, Part Six: Supplementary Material; Sede Central; Negocios; Licenciatura en Administración de Negocios; Gerencia Empresarial; Sede Central; Negocios; Licenciatura en Administración de Negocios Internacionales; Dirección Empresarial; Sede Central; Negocios; Licenciatura en Comercio Internacional y Logística; Dirección Empresarial
N2  - Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools
ER  -