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Fundamentos de Marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. by Stanton, William J | Etzel, Michael J [coautor] | Walker, Bruce J [coautor] | Ortiz Staines, Manuel [traductor]. Edition: 14a. ed.Original language: Spanish Publication details: México, D. F.: McGraw-Hill, 2007Availability: Items available for loan: Biblioteca Dimas Lidio Pitty (1) Call number: 658.82/ St262/ 2007, Biblioteca Central Rogelio Sinan (3) Call number: 658.8 / St262 / 2007, .., Biblioteca Profesor Moises Chong (1) Call number: 658.8 / St262 / 2007.
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Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción de Rosa María Rosas Sánchez ; revisión técnica Ezequiel Teyssier Mont. by Stanton, William J | Etzel, Michael J [coautor] | Walker, Bruce J [coautor] | Rosas Sánchez, Rosa María [traductora] | Teyssier Mont, Ezequiel [revisión técnica] | Mercado Villagra, Salvador [revisión técnica]. Edition: 10a ed.Original language: Spanish Publication details: México, D. F. : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Dimas Lidio Pitty (2) Call number: 658.82/ St262/ 1996, .., Biblioteca Central Rogelio Sinan (3) Call number: 658.8/ St262 /1996, .., Biblioteca Profesor Moises Chong (1) Call number: 658.8/ St262/ 1996.
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Ventas : conceptos, planificación y estrategias / William J. Stanton, Richard H. Buskirk, Rosann L. Spiro ; traducción de Alfredo Anton Moreno. by Stanton, William J | Buskirk, Richard Hobart [coautor] | Spiro, Rosann L [coautora] | Anton Moreno, Alfredo [traductor]. Edition: 9a. ed.Publication details: Bogotá : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca Central Rogelio Sinan (3) Call number: 658.8101 / St262 / 1997, .., Biblioteca Dimas Lidio Pitty (3) Call number: 658.8101 / St262 / 1997, .., Biblioteca Profesor Moises Chong (4) Call number: 658.8101 / St262 / 1997, .., Biblioteca Carlos Francisco Chang Marín (5) Call number: 658.8101 / St262 / 1997, ...
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