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Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción de Celia Ascencio Lara ; revisión técnica de Yezmín López Taymani. by Stanton, Willian J | Etzel, Michael J [coautor] | Walker, Bruce J [coautor] | Ascendio Lara, Celia [traductora] | López Taymani, Yezmín [revisión técnica]. Edition: 11a ed.Original language: Spanish Publication details: México : McGraw-Hill, 2000Availability: Items available for loan: Biblioteca Dimas Lidio Pitty (3) Call number: 658.82/ St262/ 2000, .., Biblioteca Central Rogelio Sinan (3) Call number: 658.8 / St262 / 2000, .., Biblioteca-Penonomé (1) Call number: 658.8 / St262 / 2000, Biblioteca Profesor Moises Chong (2) Call number: 658.8 / St262 / 2000, ...
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Comportamiento del consumidor : repercusiones en la estrategia de marketing / Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; traducción de Lino Santacruz. by Hawkins, Del I | Best, Roger J [coautor] | Coney, Kenneth A [coautor] | Santacruz, Lino [traductor]. Edition: 1a. ed. Publication details: México : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca Central Rogelio Sinan (2) Call number: 658.8342 / H314 / 1997, .., Biblioteca Dimas Lidio Pitty (4) Call number: 658.8342 / H314 / 1997, .., Biblioteca Profesor Moises Chong (7) Call number: 658.8342 / H314 / 1997, .., Biblioteca Carlos Francisco Chang Marín (4) Call number: 658.8342 / H314 / 1997, .., Biblioteca-Penonomé (2) Call number: 658.8342 / H314 / 1997, ...
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Marketing : enfoque América Latina / Rolando Arellano Cueva. by Arellano Cueva, Rolando. Edition: 1a. ed.Publication details: México : McGraw-Hill, 2000Availability: Items available for loan: Biblioteca Central Rogelio Sinan (3) Call number: 658.8 / Ar32 / 2000, .., Biblioteca Dimas Lidio Pitty (2) Call number: 658.8 / Ar32 / 2000, .., Biblioteca-Penonomé (2) Call number: 658.8 / Ar32 / 2000, ...
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Marketing de servicios : conceptos y estrategias / Marcos Henrique Nogueira Cobra, Flávio Arnaldo Zwarg ; traducción de Luis O. Rodríguez Acosta. by Nogueira Cobra, Marcos Henrique | Zwarg, Flávio Arnaldo [coautor] | Rodríguez Acosta, Luis Obdulio [traductor]. Edition: 1a. ed.Publication details: México : McGraw-Hill, 1999Availability: Items available for loan: Biblioteca Central Rogelio Sinan (3) Call number: 658.8 / N689 / 1999, .., Biblioteca Dimas Lidio Pitty (2) Call number: 658.8 / N689 / 1999, .., Biblioteca-Penonomé (6) Call number: 658.8 / N689 / 1999, ...
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Marketing : un enfoque global / E. Jerome McCarthy, William D. Perreault ; traducción de María Elena Rosas Sánchez y Olivia del Carmen Farrés Domenzáin. by McCarthy, E. Jerome | Perreault, William D [coautor] | Rosas Sánchez, María Elena [traductora] | Farrés Domenzáin, Olivia del Carmen [traductora]. Edition: 13a. ed.Publication details: México: McGraw-Hill, 2001Availability: Items available for loan: Biblioteca Central Rogelio Sinan (3) Call number: 658.8 / M459 / 2001, .., Biblioteca Dimas Lidio Pitty (3) Call number: 658.8 / M127 / 2001, .., Biblioteca Profesor Moises Chong (5) Call number: 658.8 / M459 / 2001, .., Biblioteca-Penonomé (3) Call number: 658.8 / M459 / 2001, ...
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Comportamiento del consumidor : enfoque América Latina / Rolando Arellano Cueva by Arellano Cueva, Rolando. Edition: 1a.ed.Original language: Spanish Publication details: México, D.F. : McGraw-Hill , 2002Availability: Items available for loan: Biblioteca Dimas Lidio Pitty (3) Call number: 658.8342/ Ar32/ 2002, .., Biblioteca Central Rogelio Sinan (3) Call number: 658.8342/ Ar32/ 2002, .., Biblioteca Profesor Moises Chong (1) Call number: 658.8342/ Ar32/ 2002, Biblioteca Carlos Francisco Chang Marín (2) Call number: 658.8342/ Ar32/ 2002, .., Biblioteca-Penonomé (4) Call number: 658.8342/ Ar32/ 2002, ...
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Marketing internacional / Michael R. Czinkota, Ilkka A. Ronkainen; traducciòn Juan Bruno Garcia - Sordo by Czinkota, Michael R | Ronkainen, Ilkka A [coautor] | Garcia - Sordo Juan Bruno [trad.]. Edition: 4a ed.Original language: Spanish Publication details: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Dimas Lidio Pitty (1) Call number: 658.8/ C998/ 1996, Biblioteca Profesor Moises Chong (1) Call number: 658.8/ C998/ 1996, Biblioteca-Penonomé (2) Call number: 658.8/ C998/ 1996, ...
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Marketing en el punto de venta / Joan Escrivá Monzó, Federico Clar Bononad. by Escrivá Monzó, Joan | Clar Bononad, Federico [coautor]. Edition: 1a. ed.Publication details: Madrid, España : McGraw-Hill , 2000Availability: Items available for loan: Biblioteca Dimas Lidio Pitty (2) Call number: 658.8101 / Es196 / 2000, .., Biblioteca Central Rogelio Sinan (1) Call number: 658.8101 / Es196 / 2000, Biblioteca Profesor Moises Chong (3) Call number: 658.8101 / Es196 / 2000, .., Biblioteca-Penonomé (3) Call number: 658.8101 / Es196 / 2000, ...
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