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Fundamentos de Marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. by Stanton, William J | Etzel, Michael J [coautor] | Walker, Bruce J [coautor] | Ortiz Staines, Manuel [traductor]. Edition: 14a. ed.Original language: Spanish Publication details: México, D. F.: McGraw-Hill, 2007Availability: Items available for loan: Biblioteca Dimas Lidio Pitty (1) Call number: 658.82/ St262/ 2007, Biblioteca Central Rogelio Sinan (3) Call number: 658.8 / St262 / 2007, .., Biblioteca Profesor Moises Chong (1) Call number: 658.8 / St262 / 2007.
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Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción de Celia Ascencio Lara ; revisión técnica de Yezmín López Taymani. by Stanton, Willian J | Etzel, Michael J [coautor] | Walker, Bruce J [coautor] | Ascendio Lara, Celia [traductora] | López Taymani, Yezmín [revisión técnica]. Edition: 11a ed.Original language: Spanish Publication details: México : McGraw-Hill, 2000Availability: Items available for loan: Biblioteca Dimas Lidio Pitty (3) Call number: 658.82/ St262/ 2000, .., Biblioteca Central Rogelio Sinan (3) Call number: 658.8 / St262 / 2000, .., Biblioteca-Penonomé (1) Call number: 658.8 / St262 / 2000, Biblioteca Profesor Moises Chong (2) Call number: 658.8 / St262 / 2000, ...
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