e-Commerce /
Rayport, Jeffrey F.
e-Commerce / eCommerce Jeffrey F. Rayport, Bernard J. Jaworski. - 1a. ed. - Boston : McGraw-Hill/Irwin MarketspaceU, 2001. - 420 p. : il. ; 26 cm.
Includes bibliographical references and indexes.
1: Overview of E-commerce Framework. - -
2: Framing the Market Opportunity. - -
3: Business Models. - -
4: Customer Interface. - -
5: Market Communications and Branding. - -
6: Implementation. - -
7: Metrics. - -
8: Valuation. - -
9: Network Infrastructure. - -
10: Media Convergence. - -
0-07-246521-2
NEGOCIOS
COMERCIO ELECTRÓNICO
ELECTRONIC COMMERCE
BUSINESS--DATA PROCESSING
NEGOCIOS--PROCESAMIENTO DE DATOS
TECNOLOGÍA DE LA INFORMACIÓN
INFORMATION TECHNOLOGY
380.1 / R218 / 2001
e-Commerce / eCommerce Jeffrey F. Rayport, Bernard J. Jaworski. - 1a. ed. - Boston : McGraw-Hill/Irwin MarketspaceU, 2001. - 420 p. : il. ; 26 cm.
Includes bibliographical references and indexes.
1: Overview of E-commerce Framework. - -
2: Framing the Market Opportunity. - -
3: Business Models. - -
4: Customer Interface. - -
5: Market Communications and Branding. - -
6: Implementation. - -
7: Metrics. - -
8: Valuation. - -
9: Network Infrastructure. - -
10: Media Convergence. - -
0-07-246521-2
NEGOCIOS
COMERCIO ELECTRÓNICO
ELECTRONIC COMMERCE
BUSINESS--DATA PROCESSING
NEGOCIOS--PROCESAMIENTO DE DATOS
TECNOLOGÍA DE LA INFORMACIÓN
INFORMATION TECHNOLOGY
380.1 / R218 / 2001
