International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham - 13a. ed. - Nueva York: McGraw-Hill, 2007. - 702 p. : il. ; 28 cm.
Part One : An Overview. Part, Two: The Cultural Environment of Global Markets, Part Three: Assessing Global Market Opportunities, Part Four: Developing Global Marketing Strategis, Part Five: Implementing Global Marketing Strategies, Part Six: Supplementary Material.
Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
978-0-07-110594-1
NEGOCIOS
MERCADEO
COMERCIO EXTERIOR
LOGÍSTICA EN LOS NEGOCIOS
POLÍTICA DE PRECIOS
658.8 / C282 / 2007
International marketing / Philip R. Cateora, John L. Graham - 13a. ed. - Nueva York: McGraw-Hill, 2007. - 702 p. : il. ; 28 cm.
Part One : An Overview. Part, Two: The Cultural Environment of Global Markets, Part Three: Assessing Global Market Opportunities, Part Four: Developing Global Marketing Strategis, Part Five: Implementing Global Marketing Strategies, Part Six: Supplementary Material.
Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
978-0-07-110594-1
NEGOCIOS
MERCADEO
COMERCIO EXTERIOR
LOGÍSTICA EN LOS NEGOCIOS
POLÍTICA DE PRECIOS
658.8 / C282 / 2007
