International marketing / Philip R. Cateora, John L. Graham
Por: Cateora, Philip R [autor]
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Colaborador(es): Graham, John L [coautor].
Editor: Nueva York: McGraw-Hill, 2007Edición: 13a. ed.Descripción: 702 p. : il. ; 28 cm.ISBN: 978-0-07-110594-1.Materia(s): NEGOCIOS | MERCADEO | COMERCIO EXTERIOR | LOGÍSTICA EN LOS NEGOCIOS | POLÍTICA DE PRECIOSClasificación CDD: 658.8 / C282 / 2007 | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Libro - Material General
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Biblioteca Central Rogelio Sinan Fondo general | Colección General | 658.8 / C282 / 2007 (Browse shelf(Opens below)) | e.1 | Available | 2023-1169 | |
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Libro - Material General
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Biblioteca Central Rogelio Sinan Fondo general | Colección General | 658.8 / C282 / 2007 (Browse shelf(Opens below)) | e.2 | Available | 2023-1170 | |
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Libro - Material General
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Biblioteca Central Rogelio Sinan Fondo general | Colección General | 658.8 / C282 / 2007 (Browse shelf(Opens below)) | e.3 | Available | 2023-1171 |
Part One : An Overview. Part, Two: The Cultural Environment of Global Markets, Part Three: Assessing Global Market Opportunities, Part Four: Developing Global Marketing Strategis, Part Five: Implementing Global Marketing Strategies, Part Six: Supplementary Material.
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Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
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