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Marketing de Servicios / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler ; traducción de Jorge Alberto Velázquez Arellano y Elizabeth Treviño Rosales. by Zeithaml, Valarie A | Bitner, Mary Jo [coautora] | Gremler, Dwayne D [coautor] | Velázquez Arellano, Jorge Alberto [traductor] | Treviño Rosales, Magda Elizabeth [traductora]. Edition: 5a. ed.Publication details: México : McGraw Hill, 2009Availability: Items available for loan: Biblioteca Central Rogelio Sinan (2) Call number: 658.8 / Z372 / 2009, .., Biblioteca Dimas Lidio Pitty (1) Call number: 658.8 / Z372 / 2009.
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Administración de costos : un enfoque estratégico / Edward J. Blocher...[et al.] by Stout, David E [coautor] | Cokins, Gary [coautor] | Chen, Kung H [coautor] | Carril Villarreal, María del Pilar [traductora] | Ramírez Fuentes, Carlos Alberto [traductor] | Treviño Rosales, Magda Elizabeth [traductora]. Edition: 4a. ed.Publication details: México, D.F. : McGraw-Hill, 2008Availability: Items available for loan: Biblioteca Central Rogelio Sinan (1) Call number: 657.42 / Ad651 / 2008.
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