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		Marketing de Servicios / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler ; traducción de Jorge Alberto Velázquez Arellano y Elizabeth Treviño Rosales. by Zeithaml, Valarie A \| Bitner, Mary Jo [coautora] \| Gremler, Dwayne D [coautor] \| Velázquez Arellano, Jorge Alberto [traductor] \| Treviño Rosales, Magda Elizabeth [traductora]. Edition: 5a. ed.Publication details: México : McGraw Hill, 2009Availability: Items available for loan: Biblioteca Central Rogelio Sinan (2) Call number: 658.8 / Z372 / 2009, .., Biblioteca Dimas Lidio Pitty (1) Call number: 658.8 / Z372 / 2009. Place hold Add to cart (remove)
		Estrategia de Marketing / O.C Ferrell, Michael D. Hartline; traducción de Magda Elizabeth Treviño Rosales, María del Pilar Carril Villarreal; revisiòn tècnica Francisco Javier Meza Canales by Ferrell, O. C \| Hartline, Michael D [coautor] \| Treviño Rosales, Magda Elizabeth [trad.] \| Carril Villarreal, María del Pilar [trad.] \| Meza Canales, Francisco Javier [rev. tecnica]. Edition: 12a ed.Original language: Spanish Publication details: México : Cengage Learning, 2012Availability: Items available for loan: Biblioteca Dimas Lidio Pitty (1) Call number: 658.8 / F413 /2012. Place hold Add to cart (remove)

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