e-Commerce / Jeffrey F. Rayport, Bernard J. Jaworski.
Por: Rayport, Jeffrey F [autor]
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Colaborador(es): Jaworski, Bernard J [co-author].
Editor: Boston : McGraw-Hill/Irwin MarketspaceU, 2001Edición: 1a. ed.Descripción: 420 p. : il. ; 26 cm.ISBN: 0-07-246521-2.Otro título: eCommerce.Materia(s): NEGOCIOS | COMERCIO ELECTRÓNICO | ELECTRONIC COMMERCE | BUSINESS -- DATA PROCESSING | NEGOCIOS -- PROCESAMIENTO DE DATOS | TECNOLOGÍA DE LA INFORMACIÓN | INFORMATION TECHNOLOGYClasificación CDD: 380.1 / R218 / 2001 | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Libro - Material General
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Biblioteca Central Rogelio Sinan Fondo general | Colección General | 380.1 / R218 / 2001 (Browse shelf(Opens below)) | e.1 | Available | 2023-2306 |
Browsing Biblioteca Central Rogelio Sinan shelves, Shelving location: Fondo general, Collection: Colección General Close shelf browser (Hides shelf browser)
| 380.1 / K25 / 2001 The freedom economy : gaining the M-commerce edge in the era of the wireless Internet / | 380.1 / K545 /2000 Soluciones microsoft de comercio electrónico / | 380.1 / P396 / 2000 Uno X uno : el marketing del siglo XXI / | 380.1 / R218 / 2001 e-Commerce / | 380.1 / R218 / 2003 E-commerce / | 380.1 / R218 / 2003 E-commerce / | 380.1 / R218 / 2003 E-commerce / |
Includes bibliographical references and indexes.
1: Overview of E-commerce Framework. - -
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2: Framing the Market Opportunity. - -
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3: Business Models. - -
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4: Customer Interface. - -
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5: Market Communications and Branding. - -
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6: Implementation. - -
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7: Metrics. - -
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8: Valuation. - -
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9: Network Infrastructure. - -
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10: Media Convergence. - -
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