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Comportamiento del consumidor / Leon G. SChiffman, Leslie Lazar Kanuk; traducción de Adolfo Deras Quiñones. by Schiffman, Leon G | Lazar Kanuk, Leslie [coautora] | Deras Quiñones, Adolfo [traductor]. Edition: 5a. ed.Publication details: México : Pearson, 1997Availability: Items available for loan: Biblioteca Central Rogelio Sinan (3) Call number: 658.8342 / Sch327 / 1997, .., Biblioteca Dimas Lidio Pitty (1) Call number: 658.8342 / Sch327 / 1997, Biblioteca Profesor Moises Chong (1) Call number: 658.8342 / Sch327 / 1997, Biblioteca Carlos Francisco Chang Marín (1) Call number: 658.8342 / Sch327 / 1997.
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Comportamiento del consumidor : repercusiones en la estrategia de marketing / Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; traducción de Lino Santacruz. by Hawkins, Del I | Best, Roger J [coautor] | Coney, Kenneth A [coautor] | Santacruz, Lino [traductor]. Edition: 1a. ed. Publication details: México : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca Central Rogelio Sinan (2) Call number: 658.8342 / H314 / 1997, .., Biblioteca Dimas Lidio Pitty (4) Call number: 658.8342 / H314 / 1997, .., Biblioteca Profesor Moises Chong (7) Call number: 658.8342 / H314 / 1997, .., Biblioteca Carlos Francisco Chang Marín (4) Call number: 658.8342 / H314 / 1997, .., Biblioteca-Penonomé (2) Call number: 658.8342 / H314 / 1997, ...
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Comportamiento del consumidor : comprendiendo al consumidor / Bernard Dubois, Alex Rovira Celma. by Dubois, Bernard | Rovira Celma, Alex [coautor]. Edition: 2a. ed.Publication details: Madrid : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central Rogelio Sinan (3) Call number: 658.8342 / D852 / 1998, .., Biblioteca Dimas Lidio Pitty (1) Call number: 658.8342 / D852 / 1998, Biblioteca Profesor Moises Chong (1) Call number: 658.8342 / D852 / 1998, Biblioteca-Penonomé (3) Call number: 658.8342 / D852 / 1998, ...
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Marketing : enfoque América Latina / Rolando Arellano Cueva. by Arellano Cueva, Rolando. Edition: 1a. ed.Publication details: México : McGraw-Hill, 2000Availability: Items available for loan: Biblioteca Central Rogelio Sinan (3) Call number: 658.8 / Ar32 / 2000, .., Biblioteca Dimas Lidio Pitty (2) Call number: 658.8 / Ar32 / 2000, .., Biblioteca-Penonomé (2) Call number: 658.8 / Ar32 / 2000, ...
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Marketing de servicios : conceptos y estrategias / Marcos Henrique Nogueira Cobra, Flávio Arnaldo Zwarg ; traducción de Luis O. Rodríguez Acosta. by Nogueira Cobra, Marcos Henrique | Zwarg, Flávio Arnaldo [coautor] | Rodríguez Acosta, Luis Obdulio [traductor]. Edition: 1a. ed.Publication details: México : McGraw-Hill, 1999Availability: Items available for loan: Biblioteca Central Rogelio Sinan (3) Call number: 658.8 / N689 / 1999, .., Biblioteca Dimas Lidio Pitty (2) Call number: 658.8 / N689 / 1999, .., Biblioteca-Penonomé (6) Call number: 658.8 / N689 / 1999, ...
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Comportamiento del consumidor / Leon G. SChiffman, Leslie Lazar Kanuk ; traducción de Jaime Gómez Mont Araiza ; revisión técnica de Altagracia Elena Gutiérrez García. by Schiffman, Leon G | Lazar Kanuk, Leslie | Lazar Kanuk, Leslie [coautora] | Gómez Mont Araiza, Jaime [traductor] | Gutiérrez García, Altagracia Elena [revisión técnica]. Edition: 3a. ed.Original language: Spanish Publication details: México, D.F. : Prentice-Hall, 1991Availability: Items available for loan: Biblioteca Dimas Lidio Pitty (2) Call number: 658.8342/ Sch327/ 1991, .., Biblioteca Central Rogelio Sinan (1) Call number: 658.8342 / Sch327 / 1991.
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Comportamiento del consumidor : enfoque América Latina / Rolando Arellano Cueva by Arellano Cueva, Rolando. Edition: 1a.ed.Original language: Spanish Publication details: México, D.F. : McGraw-Hill , 2002Availability: Items available for loan: Biblioteca Dimas Lidio Pitty (3) Call number: 658.8342/ Ar32/ 2002, .., Biblioteca Central Rogelio Sinan (3) Call number: 658.8342/ Ar32/ 2002, .., Biblioteca Profesor Moises Chong (1) Call number: 658.8342/ Ar32/ 2002, Biblioteca Carlos Francisco Chang Marín (2) Call number: 658.8342/ Ar32/ 2002, .., Biblioteca-Penonomé (4) Call number: 658.8342/ Ar32/ 2002, ...
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Marketing / Philip Kotler, Gary Armstrong ; traducción Roberto Luis Escalona García; revisión técnica de Marcela Benassini. by Kotler, Philip | Armstrong, Gary [coautor] | Escalona García, Roberto Luis [traductor] | Benassini Félix, Marcela [revisión técnica]. Edition: 8a ed.Original language: Spanish Publication details: México, D.F. : Pearson Education , 2001Availability: Items available for loan: Biblioteca Dimas Lidio Pitty (2) Call number: 658.8/ K848/ 2001, .., Biblioteca Profesor Moises Chong (1) Call number: 658.8/ K848/ 2001, Biblioteca Central Rogelio Sinan (3) Call number: 658.8/ K848/ 2001 , ...
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Dirección de marketing : fundamentos y software de aplicaciones / Ildefonso Grande Esteban. by Grande Esteban, Ildefonso [autor]. Edition: 1a. ed.Original language: Spanish Publication details: México: McGraw Hill; 1992Availability: Items available for loan: Biblioteca Dimas Lidio Pitty (1) Call number: 658.802/ G763 / 1992, Biblioteca Profesor Moises Chong (1) Call number: 658.802/ G763 / 1992, Biblioteca Central Rogelio Sinan (1) Call number: 658.802/ G763 / 1992.
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